When our grandparents were deciding their future careers, their job was simple. Choose something you wanted to do and do it – for the rest of your life. They were teachers, electricians, miners, stay at home mothers.
Nowadays, it’s not as easy to put a label on our careers. The rise of freelancers, digital nomads and “liquid labour” has come about as a side effect of our changing world. Seeing as we no longer rely on a tangible, materialised workplace, neither do we require tangible, materialised job positions. Instead, we sell ourselves and our knowledge, information and skill set in order to succeed.
It’s part of the changing company blueprint. In a cycle of observation, orientation, decision making and action, smaller and more person-based structures work faster and more efficiently, growing in popularity at an astonishing rate. Sites such as Airbnb, Uber, Etsy and YouTube sell between people (known as a decentralised structure) rather than through a larger organisation (which follows a hierarchial structure) and therefore move quicker, reacting to the changing market before larger companies even think to look.
Freelancers take advantage of this, adapting themselves to sell a certain skill to a specific niche that is looking to buy. It’s called an information economy – simply put, information is power and money in the new world.